Binance Wallet woos retail traders with fee-free crypto swaps

Binance integrates Apple Pay, Google Pay via deal with Worldpay

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Cryptocurrency exchange Binance has expanded its fiat gateway with Worldpay, allowing users to buy crypto using Apple Pay or Google Pay.

Binance has teamed up with Worldpay, a public payment processing company, to allow users to purchase crypto with Apple Pay and Google Pay through its fiat onramp system.

In a Monday press release, the crypto exchange said the addition of Apple Pay and Google Pay is “more than just a technical update,” adding that the move reflects “our commitment to meeting users where they are, bringing web3 to them on their terms.” Binance says the partnership is “especially impactful” in regions where credit card usage is limited, but mobile penetration is high.

“By supporting the most widely adopted digital wallets, Binance enables new users to explore digital assets using tools they already trust.”

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This isn’t Binance’s first attempt to integrate with Apple Pay and Google Pay. In November 2022, the exchange allowed crypto purchases with credit/debit cards via these payment methods. However, that version faced limitations, including device- and region-specific restrictions.

For Worldpay, the latest partnership marks another step in its efforts to deepen its presence in the crypto market. As crypto.news reported in September 2024, Worldpay plans to verify blockchain transactions for the first time, aiming to better understand how funds move through digital ledgers.

Reports indicate that the international payment provider has already engaged with several blockchains to explore becoming a validator, a role that involves monitoring and verifying transactions in digital ledgers. Sanchit Mall, Worldpay’s web3 and crypto lead in the Asia-Pacific region, noted that the company’s idea is “to be part of the ecosystem right at the base.”

In 2024, Worldpay processed $1.3 billion in stablecoin transactions, up from less than $1 billion in 2023, though this still represents only a small portion of its total annual transaction volume, which amounts to $2.3 trillion.

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