Tether has solidified its stake in Juventus Football Club, increasing its shareholding to over 10.12% of the club’s issued share capital.
The move makes Tether a significant minority shareholder in one of Europe’s most storied football institutions.
The stake includes 6.18% of Juventus’s voting rights, up from the 5% voting power it acquired with an earlier 8.2% shareholding.
The strategic investment signals a deepening relationship between the world’s largest stablecoin issuer and the Turin-based football club, with both sides eyeing long-term collaboration across sports and technology.
Tether, which issues the $140 billion USDT (USDT) stablecoin, has recently expanded its reach into non-crypto sectors, including artificial intelligence, biotechnology, and sports.
Tether’s portfolio and partnerships
Juventus is now the latest addition to its growing portfolio, which already includes kit sponsorship of Swiss club FC Lugano through its Plan ₿ initiative.
“We are proud to become a significant shareholder of Juventus,” said Tether CEO Paolo Ardoino. “This investment is not just financial—it’s a commitment to innovation and long-term collaboration.”
Tether recently partnered with Cantor Fitzgerald, Bitfinex, and SoftBank to launch a $3 billion Bitcoin investment vehicle called 21 Capital. The group contributed funds and planned to raise additional capital through a $350 million convertible bond and a $200 million private equity round to buy more Bitcoin.
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