

Upexi now oversees a $447 million Solana position, a hoard of over 2 million tokens whose staking yield and strategic acquisition have directly driven a 129% gain in the amount of SOL value attributable to each share since the strategy’s inception.
Summary
- Upexi’s Solana treasury has reached $447 million, with holdings of over 2 million SOL tokens.
- Adjusted SOL per share rose 129% since April, fueled by staking and discounted locked SOL.
- More than half the treasury is locked SOL, signaling long-term conviction in the asset.
According to a press release dated September 11, the Nasdaq-listed consumer goods company reported its Solana treasury holds 2,018,419 SOL, valued at approximately $447 million based on a SOL price of $221.59.
Upexi’s update detailed an unrealized gain of $142 million, attributing the growth to a combination of price appreciation, a strategic accumulation of locked SOL at a discount, and staking rewards generating an estimated $105,000 in daily yield.
Chief Strategy Officer Brian Rudick emphasized the efficacy of the firm’s “multiple value accrual mechanisms,” pointing to a 129% rise in its new “adjusted SOL per share” metric even when stripping out the impact of SOL’s market price action.
Upexi doubles down on Solana without abandoning core business
Upexi frames its aggressive Solana accumulation not as a pivot away from its core business, but as a diversification of its corporate treasury and cash management strategy. The company continues to operate its primary business of developing, manufacturing, and distributing consumer products.
A critical component of the company’s Solana treasury strategy involves locking up tokens to secure a strategic advantage. According to the release, approximately 53% of Upexi’s entire portfolio consists of locked SOL.
These tokens were purchased at a reported mid-teens percentage discount to the spot price, providing an immediate, built-in gain for shareholders and demonstrating a long-term conviction in the asset that goes beyond short-term trading.
To navigate this complex new asset class, Upexi is bolstering its expertise with high-profile guidance. The company announced the formation of an Advisory Committee composed of prominent figures from both digital assets and traditional finance. Its first appointed advisor is Arthur Hayes, the co-founder of crypto trading giant BitMEX.
Solana sees increased institutional appetite
Upexi is far from alone in this corporate Solana accumulation race. They are part of a growing cohort of public companies, including DeFi Development Corp and Exodus Movement, now holding a combined 4.45 million SOL worth nearly $1 billion, according to CoinGecko data. The competition is intensifying rapidly.
Notably, Forward Industries recently closed a staggering $1.65 billion private placement, led by institutional heavyweights like Galaxy Digital and Jump Crypto, with the explicit intention of funding a massive purchase of SOL. This move underscores a burgeoning trend of traditional finance capital flowing into corporate crypto treasury strategies, with Solana as a primary beneficiary.
Amidst this fervent institutional interest, Solana’s market performance has remained robust. According to crypto.news data, SOL has held its ground, gaining 2.14% over a recent 24-hour period during broader market uncertainty. Trading around $227 at the time of the report, the asset was up 11.2% over the preceding week, showcasing strong momentum that directly benefits treasury strategies like Upexi’s.

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