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Alkimi launches on Sui, rebrands token to ALKIMI ahead of Kraken listing

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Decentralized ad platform Alkimi goes live today on the Sui Network, rebranding its token from ADS to ALKIMI, and bringing the entire digital ad supply chain fully onchain.

Summary

  • Alkimi migrates to Sui, leveraging the full Mysten Labs tech stack to process, verify, and secure ad transactions without intermediaries.
  • The ADS token is swapped 1:1 for ALKIMI, with KuCoin and MEXC temporarily pausing trading; Kraken plans to list ALKIMI soon.
  • ALKIMI functions as a revenue-sharing, governance, and utility token, turning advertising transactions into yield for holders through the AdFi ecosystem.

Alkimi, the decentralized advertising platform, is going live today, August 19, on the Sui (SUI) Network, marking its full adoption of Mysten Labs’ stack—including Sui, Walrus, Nautilus, and Seal—to bring the digital ad supply chain fully onchain.

As part of the migration, the project’s token has been rebranded from ADS to ALKIMI at a 1:1 swap ratio. Exchanges KuCoin and MEXC, where ADS was already listed, have temporarily suspended ADS trading to complete the migration from Ethereum to Sui. Balances will be automatically converted to ALKIMI, with spot trading for the new token reopening once the process is finalized.

Meanwhile, Kraken announced yesterday that it will list ALKIMI soon, though no launch date has yet been provided.

About Alkimi

Alkimi is a decentralized advertising platform built to move the entire digital ad supply chain onchain. Using the full Sui tech stack—Sui for transactions, Walrus for large-scale onchain data storage, Nautilus for independent verification, and Seal for encrypted data management—it delivers ads, validates impressions, processes payments, and secures sensitive information without intermediaries.

The network handles more than 25 million impressions per day and is already being used by major brands such as AWS, TikTok, Currys, and Polestar.

The ALKIMI token is both a revenue-sharing token and a governance/utility tool for participating in the AdFi ecosystem and staking programs. It turns advertising transactions into yield for holders.

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